I’ve asked this several times before, and I’ll ask it again –
Does anyone seriously still use the Yellow Pages to advertise their business today?
Sure, it may have been the place to advertise for many of us when we were growing up, but times have changed and the glory days of this bulky yellow book are definitely in the past. Today it’s much more common to find the Yellow Pages lying in untouched stacks in apartment building lobbies, or abandoned on the ground next to residential mailboxes, waiting for the trash collection service to pick them up. The few that actually make it inside the house are less likely to be found near the phone, and more likely to be used as makeshift doorstops or booster seats for a child.
Don’t you wish you could just tell them to stop wasting the paper to send you this book you never use? Well, now you can do just that!
A new site has been launched at www.yellowpagesoptout.com to allow you to manage which directories (if any) you would like to receive. The process takes a few minutes, but it’s well worth it. So take a few minutes today and OPT OUT!
And of course, if you’d like some ideas on how you can more effectively use social media to promote your business online (you know…where your customers are right now…), CONTACT ME!
