I began providing social media architecture when I connected with passionate small business owners who had successful offline businesses but were afraid to dive in and create an online name for their business. Many times the social media space felt too overwhelming or confusing to understand, yet, competitor businesses were establishing themselves and quickly overshadowing late adopters.
Enabling change is my specialty. I take an analytical approach to each client and customize the social media plan to set the groundwork for the business. Every client has a logo but behind that logo is a story and it is important to shape it with a suitable personality. My goal is to create a comfort level with social media language, unwritten rules and tools so that all of my clients learn to be savvy social media achievers. In the end, people connect with people and the right online experience enhances customers’ attitudes, likeliness to return, and builds meaningful relationships.
Progressing from a stand alone website to a connected online existence takes careful consideration and planning. I have over 13 years experience in the travel industry specifically focusing on creating memorable customer experiences and exceeding customer expectations. My background includes leading and organizing massive training roll outs and producing comprehensive training programs for new strategic directions.
Partnering together means your business is tapping into my online expertise. I design, prepare and develop your social media map and coach you to comprehend and manage every element so that your business is properly represented. Your business will progress in social media and you will have the opportunity to thrive.
My offices are in Fairfield County, Connecticut and I work with clients locally and nationally via virtual desktop. Please contact me to find out more about customized speaking engagements on topics such as social media for business and social media for parents.
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